5 replies to this topic

[WreckWench]

One of the coolest things about our club is that if people hear about us...they usually say... WOW! I never knew anything like that existed or What a great idea...no one else has ever done that"

 

So if we can get the word out... we can make up for the marketing we lost when I having so many deaths in my family.

 

So please help us figure out ways to 'get the word out'. Or to tell our story better. Or to better use the tools we have now and to ultimately fill our open spots on trips!

 

For example...

 

1. When you act as a guest admin and post your original trip content on our site and then we tag or share it... we get a ton of new likes likes and exposure.

 

2. We have been slow to social media and are looking for ways to better use facebook, twitter, instagram, utube etc. 3.

 

3. There are some creative ways to get free advertising that we are looking into (sadly we have no budget for paid advertising)

 

We totally appreciate your ideas and your help in sharing and spreading the word!

 

Let us know your ideas!

 

 

 

IDEAS GENERATED TO DATE:

 

1. News blast or newsletter - See THIS topic for more input

Edited by WreckWench, 29 September 2015 - 07:51 AM.

[DivingBelle]

Hi Kamala - do you send an email blast about once a month to all your members with the upcoming trips - I don't remember getting many emails from Singledivers.com. The problem with gmail for advertisers is that it segregates promotions from regular emails but it is worth sending out a recap every month or two with a few great photos from past trips and an update on future trips. Let me know if you need help!!

I think your current membership list is your most valuable asset for advertising! You could even send out monthly "deals" - great products to buy at a reasonable price.

Colleen

[WreckWench]

Great ideas Colleen! And we can ALWAYS use help! We are still a dive club ....even if its a dive club on steroids!

[Tandoorii]

Regular emails to members is a great idea. Many of us are not regularly on the social media thing  . Sometimes I just ignore posts as adolescent and redundant: Hey, I ate something today! Whoo Whoo!! Or, hey everyone...I went poo poo...

 

A regular, interesting PUSH newsletter is a way to tie in your members. It could easily be  a link to the SD.com website where the Newsletter resides. But specifically post only CURRENT information and news about SD, SD members and stuff that's in other publications

 

HOWEVER...

 

Not every email needs to be a pitch for a purchase (trip, merchandise, etc). Diver related news is enough to keep members aware of SD.com; maintain a familiar, friendly and informative presence.

 

Feature members. Ask some to write a short review of a trip (need not be recent) and spatter it with a few pictures.

 

More later... 

[WreckWench]

Thank you John...ALSO great ideas. And all soon to be implemented!

 

PLEASE keep them coming!

 

Different ideas appeal and/or work for different demographics. 

 

WE WANT TO APPEAL TO ALL DEMOGRAPHICS so will be doing everything suggested. Please keep the ideas coming!

[WreckWench]

We just opened up a discussion on the news blast/letter HERE. Please give any input you have regarding this idea as you can. EVEN if its a dissenting idea....we need as much input as we can.